Philipp Haan

Philipp Haan

Work Experience

Since 2021 Research Associate and Doctoral Researcher at Fraunhofer Institute for Integrated Circuits (IIS)
2018 – 2021 Working Student at Fraunhofer Institute for Integrated Circuits (IIS)
2016 – 2018 Working Student at TÜV Süd
2012 – 2015 Working Student at cgmunich GmbH

Education

Since 2022 Ph.D. Student at Management Intelligence Services of Friedrich-Alexander-University Erlangen-Nuremberg with a focus on AI enabled strategic foresight
2018 – 2020 M.Sc. in Business Informatics at the University of Technology Clausthal
2012 – 2018 B.Eng. in International Industrial Engineering at the Institute of Technology Nürnberg

Publications

  • Rubin, N., Haan, P., Blum, R. (2025) „Harnessing AI to Navigate User Generated Content: A Framework for Consistent Customer Experience Across Digital Touchpoints“, Presented at the International Marketing Trends Conference 2025 (IMTC)
  • Haan, P., Berbig, M., Blum, R., Jörden, J., Schirrmeister, E., & Zimmermann, R. (2023). Mehrstufige strategische Frühaufklärung durch iterative automatisierte Themenerkennung und Fusion von Nachrichten-, Journal- und Patenttexten mittels Natural Language Processing (NLP). Presented at the 17th Symposium für Vorausschau und Technologieplanung (SVT). https://doi.org/10.24406/h-452213
  • Haan, P., Klosa, O., & Nöth, F. (2023). VAG-Kundenmonitor – KI-gestütztes Feedback-Management für den Nürnberger Nahverkehr. DER NAHVERKEHR, 41(11), 34-38. https://eurailpress-archiv.de/SingleView.aspx?lng=de&show=5895418